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Sebamed

From scroll to checkout.

Ecommerce, search and social working as one system for Sebamed's South African online store.

  • Ecommerce website
  • Google Ads
  • Analytics & tracking
  • Social content

The brief

Grow Sebamed's South African online store: help people discover the range, and make it easy to go from interested to ordered.

What we did

We look after the store and the Google campaigns that bring people to it, set up the analytics that show what's working, and keep Facebook, Instagram and TikTok stocked with product-led content, from the baby range to the winter skin edit.

The results

  • 2× paid online orders September vs August 2026
  • +139% checkout sales September vs August 2026

Month-on-month, from the store's order data in OMM's September 2026 report. Checkout sales include shipping.

The work

Made for the feed.

  • Add to cart

  • Story: Sebamed's glow guide, from cleanse and tone to serum, moisturiser and SPF

    Glow guide

  • Clear Face toner

  • Baby range

  • Post: three signs your skin barrier is struggling

    Skin barrier

  • Nappy bag essentials

  • Winter skin BFFs

  • Post: a reminder to wear SPF in winter

    SPF reminder

  • Winter must-haves

  • Post: a Sebamed bottle in a sunny beach scene

    Hydration, by the sea

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