← All work Case study · Hospitality

News Café

Thirty years in, and still the place to be.

Brand and outlet social for one of South Africa's best-known restaurant and bar groups, from food and cocktail reels to every venue's weekend line-up.

  • Social media management
  • Photography & reels
  • Graphic design
  • Paid social

The brief

Keep News Café recognisable as a brand and keep its outlets busy online: show off the food and drinks, and promote the events that make each venue a night out.

What we did

We pair photography-led reels (the burger, the cocktail, the pour) with a bold, consistent poster system for every outlet's event calendar. Content is managed across the brand account and the outlets, with paid support behind the moments that matter.

The results

  • 211K post reach August 2026
  • 312K post impressions August 2026
  • 4.4K post engagements August 2026
  • 25 Instagram accounts managed: the brand plus 24 outlets in South Africa, Botswana and Lesotho October 2026

Reach, impressions and engagements: brand account, 1–31 August 2026, from OMM's monthly report.

The work

Made for the feed.

  • Hot honey burger

  • Espolòn cocktail

  • Event poster for D'USSÉ Nights at News Café Sandton

    D'USSÉ Nights, Sandton

  • Women's Month cocktails

  • The Main Event, Town Square

  • Monkey Shoulder

  • Event poster for Luxe Thursdays at News Café Bloemfontein

    Luxe Thursdays, Bloemfontein

  • Ready for the vibe, Rivonia

  • Event poster for Throwback Thursday with Mister Benji at News Café Meyersdal

    Throwback Thursday, Meyersdal

  • Event poster for the Durban July live screening at News Café Bloemfontein

    Durban July screening

Next case study

Sebamed

From scroll to checkout.

Want results like these?

Start a project