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Studex

A new home for every pair.

Rebuilding Studex's South African online catalogue and rolling out its local social channels.

  • Ecommerce catalogue
  • Page optimisation
  • Social media rollout
  • Content production

The brief

Rebuild Studex's South African ecommerce catalogue and set up a coordinated local social programme.

What we did

We loaded and organised the full range into a clear category structure and optimised the key pages, then rolled out Facebook, Instagram and TikTok with close-up, detail-first content: shapes, sizes, gold versus silver, and an earring for every day of the week.

The results

  • 483 products catalogued into the new store's categories July 2026

Catalogue build as of 17 July 2026.

The work

Made for the feed.

  • Close-ups

  • Post: the Studex difference, covering the system, the detail, the jewellery and the experience

    The Studex difference

  • Monday to Friday

  • Five pairs

  • Gold vs silver

  • Post: the earring edit, four Studex styles

    The earring edit

  • Shape

  • Size

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